Ru Howard is the driving force behind RU Business Smart Ltd, a disruptive business consultant, DISC professional, speaker, and straight-talking realist who believes success starts with understanding yourself first.
For the last 9 years, Ru has built her business from the ground up — not because it was easy, but because it was necessary. Like so many people, she spent years trying to juggle being everything to everyone: business owner, parent, partner, daughter, leader, supporter, organiser… whilst quietly losing herself in the process. RU Business Smart was created from a determination to stop feeling crap about herself and to build a life and business with purpose, honesty, freedom, and enjoyment at its core.
Known for her bold, interactive talks and disruptive approach to business and personal growth, Ru challenges people to rethink the roles they play every single day and how those roles influence their mindset, confidence, energy, and ability to succeed.
Her talk, “What Underwear Are You Wearing Today?”, uses humour, honesty, and relatable real-life experiences to explore the many identities we switch between throughout the day. Whether it’s Y-fronts, boxers, comfy pants, shapewear, or your “best pants” — what we wear underneath often reflects how we feel, how we show up, and what we expect from ourselves.
Through laughter, honesty, and practical reflection, Ru helps audiences understand why they often don’t achieve everything they set out to do — not because they are failing, but because they are constantly changing roles without ever stopping to recognise the impact it has on them.
Ru’s mission is simple: to help people stop feeling guilty for not doing it all perfectly, understand themselves better, and create businesses and lives that work for them — not against them.
Her philosophy?
Rethink. Restructure. Grow. Enjoy.
