When it comes to skincare, many of us have been there, drawers full of half-used products, hours spent researching ingredients and routines, and a constant cycle of trial and error hoping to finally find something that works.
For Adriana Furlotti, founder of REGIMES, that frustration became the catalyst for a business designed to completely rethink the way consumers discover and trial skincare.
With a Masters degree from Cambridge in Philosophy of Medicine and Science, Adriana brings a unique blend of analytical thinking and real-world beauty industry experience to the beauty space. Her career began within one of the UK’s first TikTok Shop partner agencies, where she worked as a Beauty Account Manager helping brands scale within the fast-moving world of social commerce.
But despite working closely with beauty brands every day, it was her own personal skincare journey that sparked the idea for REGIMES.
After developing adult acne at 22, Adriana found herself trapped in an expensive and frustrating cycle of trial and error, often misusing products and damaging her skin barrier further in the process. The more she explored the beauty industry, the clearer it became that many beauty boxes and product recommendations were focused more on availability and partnerships than genuine compatibility and results.
That realisation became the turning point.
In April 2025, Adriana launched REGIMES – a skincare concept built around complete curated routines rather than random product assortments. The aim is simple: to help consumers better understand their skin, simplify decision making and make trialling skincare more effective, affordable and less overwhelming.
Rather than positioning herself as the authority, Adriana has created a platform grounded in authenticity, education and collaboration, working alongside trusted creators and experts to curate routines designed around real skin concerns and real lifestyles.
As Adriana explains:
“Beauty boxes have always been about value, how many products you can get for the price, but they often feel random. I wanted to make them more thoughtful, so people can actually sample properly and figure out what works for them.”
At the heart of REGIMES is a refreshing focus on education over excess, consistency over trends and long-term results over quick fixes. In an industry that can often feel overwhelming and confusing, Adriana’s mission is to help consumers cut through the noise and create skincare routines that genuinely work for them.
And perhaps that’s exactly why REGIMES feels different.
It’s not about chasing the latest viral product. It’s about empowering people to better understand their skin, make more confident decisions and feel good in their own skin again.
I tried a box for myself and I have to say, firstly what excellent value for money !
It comes with a brilliant guide on what everything is.
The products all work together well, my stand out favourites from the box are the Kate Somerville foaming cleanser and the Shiseido serum, this serum retails at £69 and the box with everything included is just £49.99!!
All of the products are premium and all you need for a perfect rouitine – im converted.
If you want to grab one for yourself ( I think you should! ) then here is the link – you are worth it.
