air up’s O-bottle turns hydration into something you can wear. Priced at £44.99, the bottle comes with a colorful crossbody strap, allowing it to sit alongside a bag, coat or layered outfit rather than disappear inside one. It clips into daily life easily, carried through the city, styled for festivals, taken to the gym, or worn hands-free on the move.
Behind the design is air up’s signature scent-based technology, which flavours water through smell alone. By using retronasal olfaction and interchangeable flavour pods, the bottle makes plain water taste flavoured without sugar, sweeteners or additives. Especially when 13% of women say they feel constantly dehydrated according to air up’s 2025 research, this helps users stay hydrated without relying on traditional soft drinks.
The O-bottle has already stepped into fashion spaces, appearing on the runway in London with MYL Berlin and in Paris with Florentina Leitner. In both collaborations, it was styled as part of the outfit, showing how the bottle can work as a visual accessory as much as a hydration product.
To win a bundle with bottle and scents package – sign up to our newsletter on the site now. Closing Date 8th June 2026
Competition Terms & Conditions
The Female Boss Collective – Competition Terms
- Promoter
This competition is run by The Female Boss Collective - Eligibility
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